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NEWS

6. 11. 2017

Slovenia representing its wine and food companies at the International wine and spirits fair in Hong kong

Ljubljana, 6. November 2017 – Already second consecutive year in a row Slovenia is presenting its winegrowers and high-quality wines at the International Wine and Spirits Fair in Hong Kong, from 9th to 11th November. Slovenian wine and food production is renowned for its very high level of safety and technological perfection. Due to the natural and structural characteristics of the country and rich tradition, production is focused primarily on quality and offering products at affordable prices. In addition to Slovenian wine and a few food producers, Slovenia will present also “Bee World” interactive pavilion, which is part of its a global campaign, namely that 20 May be proclaimed “World Bee Day”. Furthermore, Slovenia will be promoted as a »green, active and healthy« country that can be interesting for the Hong Kong market also as a tourist destination.

At the stand in Hall 3D, Stand B20 (size 108 m2) there will be present nine Slovenian wine producers, coming from all three winegrowing regions of Slovenia (Primorska, Podravje, Posavje): Wine Cellar Goriška Brda, Santomas, Edi Simčič, Ščurek, Vinakoper, Vinakras, Radgonske Gorice, Steyer and wine company Kraljice. In addition, a producer of outstanding pumpkin seed oil, Kocbek, and Stork, a producer of ice creams made from high-quality natural ingredients, are represented. 

 

On Tuesday, November 9th, from 2.30 to 3.30pm in the Grand tasting room (in front of the Hall 3) there will be an exclusive wine tasting event for trade and professional buyers with the presentation of Slovenian wine producers and their wines. The event will be organised in cooperation with the Hong Kong Trade Development Council.

 

Also this year the producers will be accompanied by Slovenian Deputy Prime Minister and the Minister for Agriculture, Forestry and Food, Mr. Dejan Židan, who will also attend the fair.

 

Last year, Slovenia participated at the Hong Kong fair for the first time and as a »host country« its stand received a great deal of attention. Slovenian winemakers have decided to present Slovenia as a wine country at the respected Hong Kong fair also this year and to promote its winemakers under a single, national umbrella. The Slovenian Ministry of Agriculture, Forestry and Food supports their endeavours and coordinates the preparation of the Slovenian pavilion at the fair.

 

At the press conference on 24 October 2017, Slovenian ambassador Mr Janez Premože highlighted the excellent political cooperation that has developed in recent years between our countries, Slovenia and the People's Republic of China, in agriculture as well as in other areas. “It’s my pleasure to announce that in first half of this year alone Slovenian food companies and wine producers exported to Hong Kong more than half a million EUR of products. The most important exported product is milk, followed by wine, grain and flour products. Slovenia wishes to continue the growth in exports to Hong Kong and China.”

 

Slovenia ranks also at the top of the world in terms of the number of beekeepers per capita and for its long-standing beekeeping tradition. The Ambassador Premože pointed out that this is important for two reasons: “First, bees are an excellent indicator of a healthy environment, which is an additional guarantee that Slovenian food is safe and of high quality. Second, with regard to the importance of bees for both nature and human beings, Slovenia initiated a global campaign, namely that 20 May be proclaimed “World Bee Day”. Thus far, many national delegations have joined the initiative and in December we expect the United Nations General Assembly to confirm this initiative. Consequently, in May 2018 we expect to celebrate the first World Bee Day.”

 

About Slovenian wine sector

 

Slovenia lies in the heart of Europe, where the Alps meet the Mediterranean and the Pannonian Plain meets the Karst. It’s a green country measuring only 20,273 km2 in area. Slovenia boasts the world's oldest grapevine, which has been growing for more than 400 years and still produces wine grapes.

 

With three diverse wine-producing regions (Primorska, Podravje and Posavje) and vine-growing hills offering some of the best terroir on the planet, Slovenia is something of a microcosm of wine production in Europe. Moderated by the Mediterranean Sea and the Alps, the country’s climate varies from coastal and maritime influences in the south-western regions such as Primorska, to more continental influences in the north-eastern Podravje region and the south-eastern Posavje region. 

 

This allows winemakers to produce a diverse range of styles: from dry to sweet wines, including white, rosé, red and even orange varieties. Numerous top-quality international as well as interesting indigenous grape varieties are produced. 

 

Among the most famous wine-makers in Slovenia, two have been ranked among the top 100 wine cellars in the world by the American magazine Wine and Spirits. With wine awards from all over the world, Slovenia remains the leading wine force in the region. 

 

Economic cooperation

 

The Slovenian economy is export-oriented. Although a large part of the goods and services trade is carried out within the European Union, China is the most important trading partner of our country in Asia and our 12th most important foreign trade partner.

 

In 2016, trade between Slovenia and China, Hong Kong, Macao and Taiwan exceeded EUR 1 billion. The growth trends have also remained above the average. The export to China increased by 83,5% comparing to previous year and reached EUR 271 million.

 

In first half of 2017 alone Slovenian food companies and wine producers exported to Hong Kong more than half a million EUR of products. The most important exported product is milk, followed by wine, grain and flour products. China, together with Hong Kong, Macao and Taiwan, is becoming increasingly important export market for Slovenia.

 

VISIT SLOVENIAN STAND in the HALL 3D – STAND B20:

  • Taste high-quality WINE of nine winegrowing producers from all three wine regions of Slovenia
  • For trade and professional buyers: an EXCLUSIVE WINE TASTING EVENT with the presentation of Slovenian wine producers and their wines: Tuesday, November 9th, from 2.30 to 3.30pm in the Grand tasting room (in front of the Hall 3)
  • Taste outstanding PUMPKIN SEED OIL and ICE CREAMS made from high-quality natural ingredients
  • Visit the “Bee World” INTERACTIVE PAVILION:

It has the form of a cupola 6 m in diameter and with a height of 3.1 m, consisting of wooden hexagons and symbolising bee cells, which are united and form a honeycomb.

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At the pavilion, one can come to know the world of bees through: virtual reality, by listening to the sound of buzzing bees, experiencing a real beehive through the genuine smell of propolis, and many other interesting things – all by means of modern technology.

 

Brochure of Slovenian producers represented at the fair (PDF)